POR REDACCIÓN, 2 DE JUNIO DE 2026
Key Responsibilities
- Lead Iberia’s brand communications, PR, talents and publishing strategy across categories, ensuring alignment with Europe and Global strategy and local marketplace priorities.
- Shape and deliver integrated brand campaigns and activations that connect all consumer touchpoints across communications, PR, partners, channel marketing, sports marketing, and publishing.
- Lead category communications, agency briefings, and publishing plans to ensure best-in-class execution in line with brand standards, strategic priorities, and market opportunities.
- Drive the development and execution of sell-in tools and cross-category activation plans to support product launches and channel priorities throughout the GTM cycle.
- Monitor campaign effectiveness, budgets, ROI, and KPIs, using data, audience insights, and market learnings to optimize performance and inform future decisions.
- Build and manage a strong ecosystem of partners, creators, influencers, cultural icons, and other key voices to deliver culturally relevant and locally resonant brand storytelling across Iberia.
- Lead Corporate PR, CSR, and Protect the Brand topics at Zone/Country level, safeguarding brand reputation and ensuring strong communications alignment on sensitive issues.
- Lead the annual and seasonal integrated marketing calendar in partnership with Iberia GTM, Omnichannel Activation, Sports Marketing, and Brand Activation teams to ensure aligned execution and a seamless consumer experience across all touchpoints.
- Lead, coach, and develop the Brand Communications team, building strong capabilities, fostering collaboration, and creating a high-performance culture.
- Act as a senior cross-functional leader across Iberia and Europe, influencing stakeholders, aligning priorities, and driving integration of brand communications within the broader business agenda.
KPIs
- Brand Buzz, Engagement, Sentiment
- Earned Publicity, Reach, ROI
- Traffic Conversion
- Market Share
- Budget Management
Key Relationships
- Senior Director adidas Brand Iberia
- Brand Activation and cross-functional peers in Iberia
- Global, Europe, and Zone Brand Activation teams, including Communications and Newsroom
- Iberia GTM teams
- Omnichannel Activation teams
- Sports Marketing teams
- Wholesale Channel Zone Leads
- Corporate Communications / PR and relevant corporate stakeholders
- Legal and Protect the Brand stakeholders
- Advertising, PR, creative, social, and media agencies
- External partners, creators, influencers, athletes, and other key brand voices Knowledge, Skills and Experience:
- Proven team leadership, with experience leading and managing diverse teams.
- Strong strategic thinking and decision-making skills..
- Excellent interpersonal, communication, and presentation skills, both written and verbal.
- Effective project management, prioritization, and organizational skills.
- Broad understanding of, and passion for, the sports, fashion, and entertainment industry.
- Advanced experience with marketing and media KPIs.
- Ability to manage a cross-cultural network of external partners.
- Experience managing Marketing Working Budget.
- Established relationships with key media and partners will be considered a plus.
- Up to 30% travel required.
- Consumer- and customer-minded brand builder with a strong implementation focus, who understands all marketing disciplines and how to orchestrate them across categories and distribution channels. Requisite Education and Experience / Minimum Qualifications:
- University degree in Business, Marketing, Communications, or a related field, or equivalent professional experience.
- 8+ years of experience in brand communications, marketing, and/or commercial roles.
- 4+ years of experience leading teams in a cross-functional and matrix environment.
- Fluent in English and Spanish.
Ver oferta completa en Linkedin
MÁS OFERTAS DE EMPLEO
- Camper busca PR & Media Specialist
- Fundación Santander busca Cooordinador/a de Prensa y RRPP
- La agencia Pati Núñez busca un/a Consultor/a de Comunicación
